Due to the dynamic nature of social media and evolving needs of customers in this competitive digital world, reputation management in the Middle East and the United Arab Emirates in particular has become increasingly complex. For companies looking to maintain and protect their...read more
Due to the dynamic nature of social media and evolving needs of customers in this competitive digital world, reputation management in the Middle East and the United Arab Emirates in particular has become increasingly complex. For companies looking to maintain and protect their...read more
From chatbots to self-driving cars, artificial intelligence (AI) has a far-reaching impact on every facet of our lives. The compelling benefits of this technology are too tremendous to be disregarded, as many businesses across sectors are currently incorporating it to enhance...read more
In the present age, a robust and distinctive corporate identity has become highly imperative and a key competitive advantage for companies to differentiate themselves from other players in the market. This identity, shaped by a company’s actions, strategies, and values, is the...read more
In today's digital age, effective communication, and public relations (PR) play a crucial role in the success of businesses and organizations. And now, the Middle East is witnessing a remarkable milestone with the launch of its first online PR & Communication academy. The online academy brings PR and communication...read more
Public relations and its associated functions are more appreciated than ever now due to the rapidly changing business ecosystem, political and economic factors, and its role in attaining strategic goals. As the demand for well-trained and skilled PR professionals who have a close understanding of the communication and marketing...read more
As the GCC countries continue to diversify their economies, there is also a notable increase in the establishments of media and communication companies. The growing mass media consumption is magnifying the roles of media and communications, making them bigger than they were before. This in effect...read more
Orient Planet Academy has been established in response to the huge demand for communications professionals in the Middle East.
