Public relations and its associated functions are more appreciated than ever now due to the rapidly changing business ecosystem, political and economic factors, and its role in attaining strategic goals. As the demand for well-trained and skilled PR professionals who have a close understanding of the communication and marketing...read more
As the GCC countries continue to diversify their economies, there is also a notable increase in the establishments of media and communication companies. The growing mass media consumption is magnifying the roles of media and communications, making them bigger than they were before. This in effect...read more